Giving Heart to a Collection Agency

Revco provides its clients with a smarter approach to revenue cycle management. With a deep legacy of expertise, the company is built on a foundation of knowledge, professionalism, and empathy—key qualities that set Revco apart as a trusted partner in driving success. However, the existing visual identity didn’t fully reflect these core values or the company’s culture. To address this, we developed a distinct photography style—best described as “warm apple pie”—that conveys approachability, trust, and expertise. Originally sourced from stock photography, the images were refined and transformed to evoke a more authentic and inviting feel. These visuals were then repurposed across digital ads and other brand touchpoints, elevating Revco’s aesthetic and strengthening its market presence.

Project Details

Client
Revco Solutions
Roles
Project Management
Creative Direction
UX Design
Branding