Responsible Play

A TV spot created for the National Council on Problem Gambling (NCPG) to raise awareness among individuals at risk for problem gambling. The TV spot was part of a larger campaign that included a website refresh, a mobile app, and a comprehensive multimedia advertising strategy. The TV spot focuses on two friends hanging out at a local sports pub, with one of them using his mobile betting app to place a bet. Their conversation is interrupted by a referee who steps in to offer tips on gambling responsibly.

Project Details

Client
National Council on Problem Gambling - NCPG
Watch TV Spot
Roles
Project Management
Creative Direction
Art Direction