Problem: Colorado Springs District 11 needed a way to raise awareness that their schools offer students the opportunity to explore and specialize in specific areas of interest.
Solution: Since students could personalize their educational journey, we reframed the experience to feel uniquely theirs. The slogan “My School is a Lab, Passport, Launchpad, etc.” was born, emphasizing that students could shape their school experience to align with their aspirations and future goals.