Faith Teaches

Problem: The client sought an awareness campaign to highlight the value of Christian education. They needed a compelling way to illustrate how Christianity shapes lives across different environments—at home, in school, and in church.

Solution: After exploring multiple creative concepts, we developed “Faith Teaches”—a campaign centered on the idea that life is composed of countless micro-moments, each shaping one’s faith and way of life. To bring this vision to life, we showcased our hero—a well-established Christian adult—at various stages of their journey, from childhood to adulthood.
Leveraging AI technology, we generated realistic images of the hero as a child, youth, teen, and adult. Without AI, this concept would have required extensive, costly photoshoots across multiple locations. Instead, AI allowed us to achieve the same impactful storytelling at a fraction of the time and budget.

Project Details

Client
Association of Christian Schools International (ACSI)
Roles
Project Management
Creative Direction
Art Direction








Development

AI Midjourney was used to generate images of the persons featured in these ads. The process for creative started with finding a stock image of a (real) subject that aligned with the target demographic. Once subjects were approved, conditions were set to define the criteria for each subject. Then the process of rendering images based on the subject and the critera to generate new images.