Branding 1-800-GAMBLER

Problem: The National Council on Problem Gambling sought to increase awareness of the 1-800-GAMBLER helpline. Their goal was to unify all problem gambling resources, creating a seamless and supportive experience for those seeking help.

Solution: We created a comprehensive brand package that encompassed a brand archetype, logo design, a full digital ad campaign, new website, and a TV spot.

Project Details

Client
National Council on Problem Gambling (NCPG)
Watch TV Spot
Roles
Project Management
Creative Direction
UX Design
UI Design