Weather Forecast Display

Problem: Bank of America wanted to offer visitors a visually engaging way to check the upcoming weekend forecast. They sought a solution that was both fun and tasteful while aligning seamlessly with their strict brand guidelines.

Solution: We aimed to provide viewers with more than just art—we wanted to inspire them with ideas based on the upcoming forecast. While reviewing the brand guidelines, we identified illustration as a flexible area for creative exploration. We pitched the concept of using custom illustrations to visually represent different weather conditions, and the bank loved it. Our artwork was based on nine distinct weather scenarios, and we collaborated with an illustrator to create 26 unique scenes. An algorithm was developed to analyze both the weather condition and temperature, dynamically displaying the most relevant artwork on screen. The result was an intuitive and elegant solution that seamlessly blended functionality with creativity.

Project Details

Client
Bank of America
Roles
Project Management
Creative Direction
UX Design
UI Design