I've been in the advertising and marketing industry for close to 20 years, primarily in branding, UX/UI design, and art director roles.
I've also done a fair share of digital marketing and even earned my Masters in Marketing at the University of Denver. I'd consider myself a fusion of marketing strategy and creative vision. Having a dual skillset has it's advantages, like being able to quickly adapt and aptly perform on many fronts – from high-level strategy to hands-on implementation. Above all, I’m passionate about big ideas, beautiful design, and seamless user interactions. Put those powers together and AMAZING things will certainly happen.
AREAS OF EXPERTISE
BRAND STRATEGY
A brand is more than an identity. It's a promise that must be kept alive through every interaction, every touchpoint, both internal and external. Every brand requires careful cultivation to ensure the experience is centered around human connection. By collaborating with clients we discover the true values and roots of the brand, ensuring that customers are served transformational experiences, and not transactional ones.
UX/UI DESIGN
Delivering optimum user experience is not as easy at it sounds. UX at the core is about the end user, and influences everything from system structure to aethetic considerations. My UX and UI design approach is rooted in collaborative and iterative design that create digital experiences that are purposeful and enjoyable for end-users.
ART DIRECTION
Design is a powerful way of communicating ideas. As humans, we are more emotional than rational, often deciding with the heart and later justifying with the mind. As a visual designer, I develop original and creative solutions that deliver compelling narratives across all channels.